Your integrity is important to us and this policy applies to you as a customer, potential customer or visitor on our web page. The policy is intended to give you clear information about what personal data we collect, how we process your personal data and our responsibility to protect your rights and integrity.​
How SalesGoal processes personal data on behalf of our clients (where SalesGoal is the Processor) is regulated in our general terms and conditions and through Personal Data Processor Agreements with our clients.

Responsibility for processing of your personal data

SalesGoal S.L., with company registration number B88942297 and registered address at Passeig de la Marina 314, 08860 Castelldefels, Spain (“SalesGoal”, “we”, “us” or “our”), provides B2B sales management software and advisory services.

SalesGoal is the Controller of personal data that we collect when:

• You visit or interact with our website.
• You contact us or request information about our services.
• You book a demo or submit a form.
• You subscribe to our newsletter or other marketing communications.
• You purchase or use our Platform or Advisory services.
• You participate in training sessions, workshops, events or research activities.
• You communicate with us by email, telephone or through other channels.
• We obtain your professional contact information from publicly available sources or third-party business data providers, where permitted by applicable law.

Personal data that we process

Depending on how you interact with SalesGoal, we may process the following categories of personal data:

• Identification and business contact information, such as your name, business email address, telephone number, company, job title, country and professional role.
• Information you provide when you contact us, request a demo, subscribe to communications, book a meeting or submit a form.
• Customer and contractual information relating to the purchase and delivery of our Platform or Advisory services.
• Platform account information, such as login details, user role and account activity.
• Communication and marketing information, including your preferences, interactions with our emails and communication history.
• Technical and website usage information, such as your IP address, device, browser, pages visited and cookie identifiers.

Some company information may constitute personal data when it relates to an individual, such as a sole trader or a named company representative.

When you visit our website, we may use cookies and similar technologies. Further information about the cookies we use, their purposes and how you can manage your preferences is available in our Cookie Policy.

Purposes and legal bases for processing

We process personal data for the following purposes:

• To respond to enquiries, demo requests and meeting bookings.
• To provide, administer and support our Platform and Advisory services.
• To manage customer relationships, contracts, billing and account administration.
• To provide training, workshops, research and other Advisory services.
• To send newsletters, product information and other marketing communications where permitted by applicable law.
• To understand how our website and communications are used and to improve their content, performance and user experience.
• To maintain the security and proper operation of our website, systems and services.
• To comply with legal, regulatory, accounting and tax obligations.

Depending on the circumstances, we rely on one or more of the following legal bases:

• Performance of a contract or steps taken at your request before entering into a contract.
• Compliance with a legal obligation.
• Your consent, where consent is required, including for certain marketing communications and non-essential cookies.
• Our legitimate interests in operating and developing our business, responding to enquiries, maintaining customer relationships, promoting relevant services to business contacts and protecting our systems, provided that those interests are not overridden by your rights and interests.

Sharing of personal data

We may share personal data with trusted service providers that support our business operations, including providers of website hosting, cloud infrastructure, CRM and marketing automation, analytics, email communications, meeting scheduling, accounting, payment processing, customer support and professional advisory services.

These providers may only process personal data for the purposes agreed with SalesGoal and are subject to appropriate contractual and data protection obligations.

We may also disclose personal data where required by law, regulation, court order or a competent public authority, or where necessary to establish, exercise or defend legal claims.

We do not sell personal data.

International data transfers

Some of our service providers may process personal data outside the European Economic Area. Where personal data is transferred internationally, we use appropriate safeguards in accordance with applicable data protection law, such as an adequacy decision adopted by the European Commission or the European Commission’s Standard Contractual Clauses.

Further information about the safeguards applied to a specific transfer can be requested by contacting us.

Retention of personal data

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including to provide our services, maintain appropriate business and customer records and comply with legal, accounting and regulatory obligations.

The applicable retention period depends on the nature of the information and the purpose for which it is processed. In particular:

• Customer and contractual information is retained for the duration of the business relationship and for any additional period required by applicable legal, tax or accounting obligations.
• Information relating to enquiries and prospective customers is retained for as long as necessary to respond to the enquiry and manage the potential business relationship.
• Marketing information is retained until you withdraw your consent, unsubscribe or object to the processing, unless we must retain limited information to record your preference.
• Website and cookie information is retained for the periods described in our Cookie Policy.
• Platform account and usage information is retained in accordance with the applicable customer agreement and our legal obligations.

When personal data is no longer required, we will delete or anonymise it securely.

Your rights

Subject to the conditions established by applicable data protection law, you may have the right to:

• Request access to the personal data we hold about you.
• Request the correction of inaccurate or incomplete personal data.
• Request the deletion of your personal data.
• Request that we restrict the processing of your personal data.
• Object to processing based on our legitimate interests, including processing for direct marketing purposes.
• Request the portability of personal data you have provided to us, where applicable.
• Withdraw your consent at any time where processing is based on consent. Withdrawing consent does not affect the lawfulness of processing carried out before its withdrawal.
• Lodge a complaint with a competent data protection authority.

These rights may be subject to limitations or exceptions under applicable law. We may need to verify your identity before responding to a request.

 

Contact us for further information

If you have questions about this Privacy Policy or wish to exercise your data protection rights, you can contact us at:

SalesGoal S.L.
Passeig de la Marina 314
08860 Castelldefels, Spain
Email: contact@salesgoal.com 

You also have the right to lodge a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos — AEPD) through its website: https://www.aepd.es/.

 

Overview of SalesGoal’s personal data processing activities

Enquiries, contact forms and demo requests

Personal data: Name, business email address, telephone number, company, job title, country and any information included in your message.

Purpose: To respond to your enquiry, arrange a meeting or demo and provide the information you requested.

Legal basis: Steps taken at your request before entering into a contract and/or our legitimate interests in responding to business enquiries and developing customer relationships.

Retention: For as long as necessary to respond to the enquiry and manage the potential business relationship, and thereafter only for as long as required to comply with applicable legal obligations or establish, exercise or defend legal claims.

Customers and purchase of services

Personal data: Name, business contact details, company, role, contractual information, billing details and service-related communications.

Purpose: To enter into and manage the customer relationship, provide Platform or Advisory services, administer accounts, process payments and comply with legal and accounting obligations.

Legal basis: Performance of a contract, compliance with legal obligations and our legitimate interests in administering the customer relationship.

Retention: For the duration of the customer relationship and for the additional period required by applicable legal, tax and accounting obligations.

Platform users

Personal data: Name, business email address, company, role, account identifiers, login information, account activity and support communications.

Purpose: To create and administer user accounts, provide access to SalesGoal Platform, support users, maintain security and improve the service.

Legal basis: Performance of a contract and our legitimate interests in operating, supporting and securing the Platform.

Retention: For the duration of the customer agreement and thereafter in accordance with our contractual and legal obligations.

Advisory services, training, workshops and research

Personal data: Name, business contact details, company, professional role, participation information, responses and feedback.

Purpose: To plan and deliver Advisory engagements, training, workshops, assessments and research activities, and to evaluate their effectiveness.

Legal basis: Performance of a contract, steps taken before entering into a contract, consent where required and/or our legitimate interests in delivering and improving our services.

Retention: For the duration of the engagement and thereafter only for as long as necessary to fulfil the purposes for which the information was collected, comply with applicable legal obligations or establish, exercise or defend legal claims.

Newsletter and requested marketing communications

Personal data: Name, business email address, company, communication preferences and engagement with our communications.

Purpose: To send newsletters, insights, event information and updates about SalesGoal’s services.

Legal basis: Consent where required by applicable law.

Retention: Until you unsubscribe or withdraw your consent. We may retain limited information necessary to record and respect your preference.

Relevant B2B marketing

Personal data: Name, business contact details, company, job title, professional interests, source of the information and communication history.

Purpose: To contact relevant business professionals about SalesGoal services that may be related to their professional responsibilities.

Legal basis: Our legitimate interests in promoting our services to relevant business contacts, subject to an assessment of those interests and applicable direct marketing rules.

Retention: For as long as the information remains relevant for our business relationship or marketing purposes, or until you object to the processing. We may retain limited information necessary to record and respect your objection.

Website analytics and cookies

Personal data: IP address, device and browser information, cookie identifiers, pages visited, referring source and website interactions.

Purpose: To operate and secure the website, understand how it is used and improve its content and performance.

Legal basis: Consent for non-essential cookies and similar technologies; legitimate interests for strictly necessary security and website functionality.

Retention: As described in our Cookie Policy and the settings of the relevant tools.

Communications by email or telephone

Personal data: Name, business contact details, company, role and the content and history of communications.

Purpose: To respond to requests, maintain business relationships, provide support and keep appropriate records of communications.

Legal basis: Performance of a contract, steps taken before entering into a contract and/or our legitimate interests in communicating with customers and business contacts.

Retention: For as long as necessary to manage the relevant relationship or request, and thereafter only for as long as required to comply with applicable legal obligations or establish, exercise or defend legal claims.