--- title: B2B Sales Management Advisory Services | SalesGoal description: SalesGoal Advisory helps international B2B sales organizations strengthen sales management, manager coaching, sales processes, research, and consistent execution. --- [![SalesGoal](https://www.salesgoal.com/hubfs/PRINCIPAL.png)](https://www.salesgoal.com) - [PLATFORM](https://www.salesgoal.com/platform) - [ADVISORY](https://www.salesgoal.com/advisory) ### [Business Games An evening simulation for sales directors and sales managers in Stockholm.](https://www.salesgoal.com/business-game) ### [Case Studies Real cases from our advisory services.](https://www.salesgoal.com/case-studies) - [ABOUT US](https://www.salesgoal.com/about-us) - [RESOURCES](https://www.salesgoal.com/resources) ### [Blog](https://www.salesgoal.com/resources/blog) ### [Know-how](https://www.salesgoal.com/resources/guides) ### [Advisory Case Studies  ](https://www.salesgoal.com/case-studies) - [CONTACT US](https://www.salesgoal.com/contact-us) [LOG IN](https://app.salesgoal.com/login) BOOK A DEMO SALESGOAL ADVISORY # Close the gap between sales strategy and execution. We help B2B sales leaders close the gap between what has been decided and what managers and teams actually do. TALK TO AN ADVISOR ## Trusted by leading B2B organizations ![sandvik logo-2](https://www.salesgoal.com/hs-fs/hubfs/sandvik%20logo-2.png?width=3000&height=3000&name=sandvik%20logo-2.png) ![westermo](https://www.salesgoal.com/hubfs/Logos%20blue/34.svg) ![saab](https://www.salesgoal.com/hubfs/Logos%20blue/25.svg) ![abb](https://www.salesgoal.com/hubfs/Logos%20blue/1.svg) ![tesa](https://www.salesgoal.com/hubfs/Logos%20blue/32.svg) ![electrolux](https://www.salesgoal.com/hubfs/Logos%20blue/12.svg) ADVISORY SERVICES ## Expert support across the sales management journey. SalesGoal Advisory helps B2B sales organizations turn commercial priorities into consistent management practices. From sales excellence and manager coaching to playbooks, training, research, and change communication, we provide practical support tailored to each organization’s challenges. #### Sales Excellence Turn sales strategy and commercial priorities into clear sales routines, concrete actions, and consistent management behavior. #### Manager Coaching Help sales managers lead better performance conversations, coach more consistently, and support their teams with the right focus. #### Sales Training & Workshops Equip leaders, managers and teams with practical tools, shared language, and stronger ways of working that support consistent sales execution. #### Playbooks & Sales Process Develop clear playbooks, sales processes, and activity standards that help teams understand what good execution looks like. #### Research & Insight Use interviews, surveys, and structured analysis to understand what is really happening in the sales organization and where action is needed. #### Change Communication Create clearer communication around sales transformation, so managers and teams understand the change, their role, and what needs to happen next. ## When Advisory makes sense. SalesGoal Advisory can support your organization when: - Sales strategy is agreed at the top but does not become clear priorities and concrete plans for managers and teams. - Sales plans are not translated into consistent execution across teams and markets. - Follow-up and coaching depend on the individual manager rather than a shared standard. - You cannot see whether the agreed activities and priorities are actually being executed. LET'S CHAT OUR METHODOLOGY ## Built on proven sales management frameworks. SalesGoal Advisory combines senior expertise with proven models and practical tools developed through years of working with complex international B2B sales organizations. RACE Connecting results, activities, capacity, and energy. Six-Dimension Assessment Identifying strengths, gaps, and priorities for action. The 4 roles of the Sales Manager Understanding where managers focus their time and where they create the most value. HOW WE HELP ## How SalesGoal Advisory can help. ![Analysis](https://www.salesgoal.com/hubfs/Icons%20blue/Analysis.svg) #### Understand We start by understanding your sales strategy, current routines, management structure, and execution challenges. ![Graphics](https://www.salesgoal.com/hubfs/Icons%20blue/Graphics.svg) #### Design We help define the routines, playbooks, training or follow-up structures needed to support consistent execution. ![Activities](https://www.salesgoal.com/hubfs/Icons%20blue/Activities.svg) #### Activate We support managers and teams through workshops, coaching, and practical implementation. ![Mechanism](https://www.salesgoal.com/hubfs/Icons%20blue/Mechanism.svg) #### Embed We help make new routines part of how sales is managed, followed up, and improved over time. FAQ ## Frequently asked questions ### Can Advisory support us without using SalesGoal Platform? Yes. SalesGoal Advisory can be used independently of SalesGoal Platform. Each engagement is tailored to the organization’s specific challenges, whether the need is sales management assessment, manager coaching, training, research, playbook development, or implementation support. ### Is Advisory right for my organization? SalesGoal Advisory is designed for B2B sales organizations with multiple sales teams, regions, countries or business units, where alignment and consistent management are essential. We help sales leaders in enterprise software, industrial manufacturing, telecommunications, business services, and professional services create a shared way of managing performance across managers, teams and markets. ### How does SalesGoal Advisory work? We start by understanding your sales strategy, current management practices, and execution challenges. We then use structured analysis, proven models, and practical tools to design the right approach and support managers and teams in putting it into practice. ### What outcomes can I expect? SalesGoal Advisory helps organizations turn commercial priorities into clear management routines, structured follow-up, and more consistent coaching. Our work supports stronger alignment around shared priorities, improves follow-up and coaching routines, and creates greater consistency across teams and markets. ### Is SalesGoal Advisory only consulting? No. SalesGoal Advisory combines strategic guidance with practical support such as sales training, workshops, manager coaching, playbook development, research and adoption support. ### What kind of topics can Advisory support? SalesGoal Advisory can support sales excellence, sales management routines, manager coaching, sales training, playbooks, sales process, research, change communication and adoption. ## Ready to strengthen the way sales is managed? TALK TO AN ADVISOR [![SALESGOAL](https://www.salesgoal.com/hs-fs/hubfs/SALESGOAL_LOGO_WHITE.png?width=250&height=32&name=SALESGOAL_LOGO_WHITE.png)](https://www.salesgoal.com) **BARCELONA OFFICE** Passeig de la Marina, 314. 08860, Castelldefels, Spain. **STOCKHOLM OFFICE** Frösundaviks allé 1. 169 70, Solna, Sweden. ### Solutions - [Platform](https://www.salesgoal.com/platform) - [Advisory](https://www.salesgoal.com/advisory) ### Resources - [Blog](https://www.salesgoal.com/resources/blog) - [Case Studies](https://www.salesgoal.com/case-studies) ### Company - [About us](https://www.salesgoal.com/about-us) - [Contact us](https://www.salesgoal.com/contact-us) - [Log in](https://app.salesgoal.com/login) © 2026 SalesGoal. All rights reserved. [Privacy Policy](https://www.salesgoal.com/privacy-policy) · [Cookie Policy](https://www.salesgoal.com/cookie-policy) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) Cookie Settings