top of page

Sales Excellence should be less about 

analyzing historical data and more about

 Influencing the future

Book a Demo
Order a Whitepaper

ABOUT SALESGOAL

Sales Management
Activity Planning

Activity Based Management by Objectives in not just for managing sales activities. The Sales Manager’s activities are just as crucial and SalesGoal provide just that.

Sales Planning

SalesGoal provides sales reps and sales teams with a sales planning tool that focuses both result and activity objectives.

Target setting

SalesGoal enables sales directors to break down overall targets according to the segmentation model and business growth strategies.

Performance

Reviews

Reseach has showed that setting and following up activity objectives will increase overall sales by 10-15% percent, but only if there is a structured approach to Performance Reviews.

LEADING SALES,

NOT FOLLOWING SALES.

Executing sales strategy is a daunting task. Strategy leakage, a lack of leading KPIs and feedback loops and just too many different tools often makes sales planning an exercise in management by hope.

SalesGoal addresses all the challenges. 

Target setting in line with strategy, sales plans with result and activity objectives and a brilliant performance review process enables the growth, profitability and transparency every Sales Director demands.

about-bg.png

ABOUT US

SALESGOAL - THE SALES EXCELLENCE TOOL THAT LETS YOU FOCUS ON INFLUENCING THE FUTURE, NOT JUST ANALYSIS OF HISTORICAL DATA

The founders of SalesGoal have provided management consulting services to many world leading B2B companies. We assess sales organizations, design sales management performance systems and implement sales strategies.

We have always missed a tool that lets Sales Directors connect sales strategy to sales operations. A tool that makes sales managers lead instead of follow sales. A tool that enables real sales excellence.

So we decided to create it ourselves.

​OUR TEAM

UNITED WE STAND, STRIVING FOR
EXCELLENCE AND INNOVATION, AS A TEAM.

Sales Excellence

Strategy Implementation

Value Based Selling

Sales Transformation

Johan is a senior consultant with 3S, responsible for Sales Excellence projects with customers such as Sandvik, Saab and Alleima . Before joining 3S his work experience includes holding senior management, sales and marketing positions within telecom, research and retail services as well as founding several start ups.

Johan Lange

Founding Partner,
Head of Marketing

Stockholm

Johan Carlsson

Founding Partner,
Head of Sales

Barcelona

Sales Management

Sales transformation

Customer insight

Value Based Selling

Johan has a 28 year background in sales, from sales rep to sales manager and heading a Pan European Sales organization. He has founded 3 consultancies, including 3S – Smart Strategy Solutions, a management consultancy transforming B2B sales organizations with large global clients such as ABB, Sandvik, Electrolux, and nVent.. Johan is based in our Barcelona office.

Lasse Johansson

Founding Partner,
CEO

Stockholm

Sales Strategies

Value Based Salling

Business Games

Sales Management

20 years experience of managing and transforming large, global organisations in companies like Arcelor-Mittal, SSAB, Outokumpu and Stora Enso to increase focus on value creation. He has worked with all kinds of customers from the OEM in the automotive and construction equipment industry to service centers, processing companies and distributors.

Ian Crowley

Founding Partner,
Head of Product

Osaka

Business Strategy

Innovation

Technology Delivery

Zero to one

​Ian, a serial entrepreneur, is the catalyst of change behind our digital innovation agenda.
He brings decades of experience, after delivering compelling digital experiences with many industry firsts under his belt. He has a wealth of international experience, managing and and building teams to support a rapidly changing digital business landscape.

Screenshot 2023-11-17 at 12.37.13.png

RESOURCES

​FIND INSIGHTS HERE USING OUR RESOURCES

Introducing SalesGoal: 
Unlocking Sales Excellence with Activity-Based Management by Objectives
(A-MBO)

Introducing SalesGoal:
Unlocking Sales Excellence with Activity-Based Management by Objectives (A-MBO)

At 3S, we have provided management consulting services to multiple world-leading B2B companies for many years. We assess sales organizations, design sales management performance systems and implement sales strategies.

However, we have always missed a tool that lets Sales Directors connect sales strategy to sales operations. A tool that makes sales managers lead instead of follow sales. A tool that enables real sales excellence.

So we decided to create it ourselves, and here is how we reasoned when developing SalesGoal.

In the fast-paced world of sales, Vice Presidents of Sales leading large distributed sales organizations face the challenge of achieving sales excellence. To succeed it is essential for VP Sales to shift their focus from analyzing historical data to influencing the future. Activity-Based Management by Objectives (A-MBO) provides a powerful framework for VP Sales to drive sales excellence by looking forward and embracing proactive strategies.

Alignment with Strategic Objectives and a Forward-Thinking Approach:
It ensures that sales activities are directly aligned with strategic objectives. By defining clear objectives that support the overall organizational strategy, VP Sales can guide sales teams toward desired outcomes. This alignment enables sales professionals to focus on high-impact activities that contribute to long-term business goals, ultimately driving sales excellence.

Targeted Resource Allocation:
It enables VP Sales to optimize resource allocation by directing efforts toward activities that yield the highest impact. By identifying key objectives and aligning resources accordingly, sales teams can maximize their productivity and achieve desired results.

Performance Management and Accountability:
It provides a structured framework for measuring performance and holding sales professionals accountable. By defining key performance indicators (KPIs) and setting specific targets, VP Sales can monitor individual and team progress effectively.

Continuous Improvement and Adaptability:
it encourages a continuous improvement mindset within sales organizations. Regular evaluation and analysis of sales activities allow VP Sales to identify areas for improvement and implement necessary adjustments. By leveraging feedback loops and encouraging innovation, A-MBO enables sales teams to adapt to changing market dynamics and continuously optimize their performance.

Collaboration and Knowledge Sharing:
it promotes collaboration and knowledge sharing among distributed sales teams. By aligning activities and objectives, sales professionals gain a deeper understanding of each other's roles and can work together more effectively. This collaborative environment facilitates the exchange of best practices, and drives collective problem-solving, ultimately leading to sales excellence.

All these benefits are encompassed in SalesGoal.
Read more about the background in our white paper.

1 Jun 2023 - 30 Jun 2023

The Power of Joint Visits

Mentoring your sales team,
The Power of Joint Visits

Joint visits are a form of on-the-job training that plays a crucial role in the ongoing growth of sales reps, the sales team, and the company as a whole.

Joint visits provide vital insights into the sales rep's performance, as well as the customers and market trends.

It provides a platform for sales professionals to learn, grow, and build stronger relationships by sharing their knowledge and experiences.

This document highlights the importance of conducting joint visits and suggests effective strategies for
maximizing their efficiency.

Download for more details to understand The Power of Joint Visits!

1 Jun 2023 - 30 Jun 2023

CONTACT US

DO YOU HAVE ANY QUESTIONS?

Feel free to reach out to us and we will respond as soon as possible.

St Eriksgatan 117, 113 43, Stockholm, Sweden.

Book a Demo
Order a Whitepaper
Contact us
bottom of page