Achieve Stronger Sales Results with the RACE™ Model Approach
- Salesgoal
- Sep 15
- 1 min read
Are your sales teams working hard but not always delivering the results you expect?
You’re not alone. Many organizations struggle to connect strategy with execution at the sales rep level.
The RACE™ model has been adopted and tested by leading companies worldwide, and it is a simple yet powerful framework that translates strategy into measurable objectives, concrete activities, and the energy needed to win.
The Four Pillars of the RACE™ Model
Results → Set clear, measurable targets linked directly to company strategy.
Activities → Identify the leading indicators that really drive performance.
Capability → Equip your team with the right skills and tools for today’s buyers.
Energy → Sustain motivation and enthusiasm to perform at the highest level.
The RACE™-Plan: Turning Framework into Action
At the heart of the approach is the RACE™-Plan — an individual sales plan designed for every rep.
✅ For salespeople, it provides structure to track performance, sharpen skills, and stay focused on what really matters.
✅ For managers, it offers a proven way to coach, follow up, and support the team.
Why It Works
The RACE™ model isn’t just another management tool.
It’s a self-management framework that empowers salespeople to take ownership, grow faster, and deliver consistent results.
When energy, skills, activities, and objectives are aligned, sales teams don’t just work harder — they work smarter and perform stronger.
Download the full whitepaper now to learn how to put the RACE™ model into practice — and help your sales team achieve stronger, more sustainable results.
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