18 Questions to Prepare for a Better Sales Performance Review.

A productive performance review starts before the meeting.

This practical checklist gives sales managers 18 questions to assess results, understand what is driving performance, and prepare a more focused development conversation.

Prepare for a More Valuable Conversation

Use the checklist to look beyond the numbers and prepare a review that connects performance, priorities, competencies, and development.

• Review performance against agreed goals.
• Identify the factors behind the results.
• Prepare relevant feedback and development questions.
• Agree on clear priorities and next steps.

Whois this checklist for?

This checklist is designed for sales managers and sales leaders who want to make performance reviews more structured, consistent, and actionable.