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Upcoming Webinar: B2B Sales Performance Management: Connecting Strategy to Daily Execution

  • Salesgoal
  • Jun 4
  • 2 min read

Thursday 26th June, 2025, 15:00 CET

By Lasse Johansson



Unlock Real Results with Practical Sales Management Routines


Struggling to bridge the gap between sales strategy and actual performance? You’re not alone. Many B2B organizations set strong goals—but fall short when it comes to consistent execution on the frontlines.


Join us for an upcoming webinar where sales management consultant Lasse Johansson breaks down a real-life business case and shows how practical, day-to-day sales routines can turn strategy into results.


This session is ideal for Sales Directors, Sales Managers, and Revenue Leaders looking to drive accountability, improve team output, and lead with clarity.



Why B2B Sales Performance Management Matters More Than Ever


True sales performance isn’t just about hitting quotas—it’s about building systems that support consistent execution, behavior change, and rep development. In this session, you’ll discover how B2B sales performance management practices can help your team stay aligned, focused, and continuously improving.



What You’ll Learn in This Free Webinar


This hands-on session will explore:

  • How to build an effective targeting and segmentation strategy

  • How to plan and prioritize sales activities that actually move the needle

  • How to use 1:1 performance reviews to build competencies and coach reps effectively

  • How a simple B2B sales performance management framework can support consistent results



Meet Your Speaker: Lasse Johansson


With 15+ years of experience helping B2B sales organizations grow, Lasse Johansson brings a no-fluff, results-driven approach to sales leadership. His insights come directly from the field and are built around repeatable routines, clear KPIs, and practical coaching.

All of this is rooted in the practical sales philosophy behind SalesGoal.com—a platform designed to simplify sales execution without adding noise or complexity.


Event Details


  • Webinar Title: Connecting Sales Strategy to Execution in B2B

  • Date: June 26 2025

  • Time: 15:00 CET

  • Location: Online (link provided after registration by email)

  • Cost: Free


Webinar : B2B Sales Performance Management by Lasse Johansson
B2B Sales Management Webinar by Lasse Johansson


Reserve Your Spot Now!


Register now and discover how simple sales routines can make all the difference.



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