---
title: The RACE Plan and RACE Talk | SalesGoal
description: Download the guide and discover how RACE™ Plans and RACE™ Talks can create clearer priorities, greater ownership, and more valuable performance conversations.
---

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# The RACE™ Plan and RACE™ Talk.

The guide provides a structured approach for translating sales objectives into individual plans and using regular conversations to review performance, identify development needs, and agree on the next steps.

- Define objectives across Results, Activities, Capability, and Energy.
- Connect activities directly with short- and long-term results.
- Build individual RACE™ Plans with clear, measurable objectives.
- Prepare more focused performance conversations.
- Review quantity, direction, and quality—not only final results.
- Agree on development and support actions for the next sales period.

This guide is designed for sales managers, sales leaders, and salespeople who want a more structured and consistent approach to planning, performance follow-up, and professional development.

Download the guide and discover how RACE™ Plans and RACE™ Talks can create clearer priorities, greater ownership, and more valuable performance conversations.

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